The Truman Show Essay - 764 Words

The Truman Show Utopia - A perfect world. Trumans world was an utopia. Everything, including the weather, was controlled in a huge Hollywood dome. Truman grew up having no idea he was being watched every hour of the day, and that every step he took was being viewed by millions all over the globe. As the show progressed, it became clear how much media influenced Trumans life, and also how Christof played a huge role in Trumans well-being. First, the influence of media affects our lives in many ways. As The Truman Show ran 24/7, there were no commercials. Therefore, the show had to generate an income by advertising products to the viewers. For example, when Trumans wife showed off her recent purchase, a Chef Pal, she†¦show more content†¦Everything in Seahaven was operated by machines and computers. These computers were basically controlled my Christofs orders. Early in his life, Truman was traumatized by his fathers death at sea. He grew up thinking it was his fault. Because of Christofs planning of the death, Truman was always scared of water. The only way off of Seahaven was by boat, therefore Christof knew he would be able to keep Truman under his control. Christof also did a good job of increasing his audience numbers. When viewers saw the heart-felt moment of Truman reuniting with his father years later, the number of viewers increased. Christof made the scene stand out by changing camera ang les and playing background music. In addition, since Truman wanted to make his way to Fiji, Christof strategically planned different events in order to slow Truman down so he wouldnt leave the island. An example of this is when Truman went to purchase a plane ticket, but the flights were all sold out for over a month. Also, when the bus he was going to ride broke down. This proves that Christof manipulated Truman for his own purpose. Christof controlled everything in Trumans life from the weather to who Truman was going to spend his life with. All these points prove how Truman was being used for Christofs benefit; to increase the shows ratings and to gain an income. TheShow MoreRelated The Truman Show Essay904 Words   |  4 Pages The Truman Show is a film which has been developed through a range of images. Peter Weir has creatively directed a film portraying the media and its impact on society. Within this film we see the effectiveness of techniques, which include camera angles, framing, shot types, camera movement, style of music, costuming and sequencing. By using a range of different techniques Weir is able to create emotive images and portray three different worlds to the audience. Image is everything in today’s societyRead MoreEssay on The Truman Show3520 Words   |  15 Pages The Truman Show is the story of a baby who is bought by a television company at birth. He becomes the star of the television programme, but he has no idea that his life is being filmed. All the people in his life, such as his wife, best friend, and colleagues are actors. There are no set scripts. There are three different worlds shown in the film: Trumans world, the producers world, and the real world when we see the viewers watching the programme in the homes. Read MoreEssay on Truman Show608 Words   |  3 PagesThe Truman Show Manipulation and delusion are at the heart of the movie The Truman Show. Carefully crafted, this movie portrays television and its producers as producing a fake environment with a â€Å"real person† designed to appeal to the American masses. The smooth packaging lulls the audience into being in on the joke, but perhaps the joke is on the audience to even sit through the almost two hours of bland entertainment. In fact, the story of Truman Burbank is small town boring, takingRead MoreTruman Show and Pleasantville Essay2023 Words   |  9 PagesThe Truman Show and Pleasantville essay Satire is defined as biting wit, irony or sarcasm used to expose vice or folly. Many literary or theatrical and cinematic works have these qualities. They make ridicule of any fault or foolish act in society, often in the form of comedy. In the films The Truman Show and Pleasantville, satire is used to portray many faults as well as different aspects of modern society. Cinematography is the art or technique of movie photography, including both the shootingRead More 1984 And The Truman Show Essay873 Words   |  4 Pages1984, by George Orwell, and the film The Truman Show, directed by Peter Wier, the readers and viewers are presented with a negative utopian society. A negative utopian society is a perfect world that somewhere has gone wrong. The controllers in the novel and film succeeded in achieving complete control and power, which was their attempt to make the ideal society. Each controller has a different threat, in 1984 it is association while in the film, The Truman Show, it i s separation from the outside worldRead MoreAnalyzing the Truman Show Essay760 Words   |  4 PagesAnalyzing the Truman Show One physical feature of Seahaven that reeks of a movie-set, is the disorder or absence of, that typical life indubitably suffers from. Everything from the dog to the cars, the window cleaner to the mother pushing the pram is set by the director Christoff on a preset course round and round their particular area or doing the same job over and over again. This prevents any chaos from erupting and wipes out the need for policemen, which we obviouslyRead MoreReality and the Movie The Truman Show Essay example1038 Words   |  5 PagesThe reality of the world and the truth of it is questioned everyday, especially when something goes wrong. This is shown in the Truman show, when Truman finally starts to question the reality of the world and the truth of the people that surrounds him. So we need to ask to following questions to understand what the film is essentially about. Firstly, do we agree with the statement- We accept the reality of the world which we are presented? Secondly, what messages is the director trying to give usRead MoreTruman Show: Ethical or Unethical? Essay1547 Words   |  7 Pageswhat if this perfect life was a lie and the story of your life was actually a TV show? That is the life of Truman Burbank, who was born and raised on a set his entire life without any knowledge of it. So the question is asked: is Trumans lifestyle an abuse of human rights? Two characters a rise to form two sides of the argument. Christof is the creator/producer/director of The Truman Show and has watched over Truman since before he was born. Christof believes that his actions are justified throughRead MoreEssay about 1984 and the Truman Show906 Words   |  4 Pages by George Orwell, and the film The Truman Show, directed by Peter Wier, the readers and viewers are presented with a negative utopian society. A negative utopian society is a perfect world that somewhere has gone wrong. The controllers in the novel and film succeeded in achieving complete control and power, which was their attempt to make the ideal society. Each controller has a different threat, in 1984 it is association while in the film, The Truman Show, it is separation from the outside worldRead MoreThe Truman Show vs Rear Window Essay1695 Words   |  7 PagesThe intention of this essay is to discuss both films (The Truman Show, 1998 and Rear Window, 1954) alongside established theoretical cri ticism (Laura Mulvey and Norman K. Denzin) in an attempt to demonstrate how the issues of watching and voyeurism, as seen in todays mainstream Hollywood cinema, both engages and entices the spectator and to look at how the definition of the voyeur has changed. Before entering into a discussion about voyeurism in Rear Window and The Truman Show, an understanding of

Civic Responsibility in Nursing - 699 Words

Nursing’s Civic Responsibility As young American adults turn eighteen, they are reminded that it is their civic duty and responsibility to register to vote, to be aware of the current policies and to make educated decisions in the voting booth. As some of these young adults become active in the nursing profession, they are taught that their ultimate responsibility is to advocate for their patients; they are to ensure their safety and well-being. That being said, does this responsibility stop at the bedside? Should nurses take an active role in the policy making that directly affects the healthcare of their patients? Conn and Armer (2012) stated that â€Å"nurses must be prepared to use multiple and varied strategies to influence public policy so that optimal health outcomes can be achieved† (p. 296). This statement alone implies that nursing’s responsibility extends beyond direct patient care. Unfortunately, today’s nurses have not been educated to view themselves as â€Å"policy develop ment activists† (Wolf Robinson, 2013, p. 16). In light of this statement, I took a â€Å"Political Astuteness Inventory† and was quite surprised at my score, for I could only honestly check mark 17 of the 34 statements. My 17 checkmarks are clustered mainly around my civic duty of registering to vote as well as making decisions and working collaboratively in my workplace. I do not actively participate in influencing the legislative policy makers’ decisions. â€Å"Political astuteness is defined asShow MoreRelatedCollege Of Nursing And Health Innovation1191 Words   |  5 PagesArizona State University (ASU) College of Nursing Health Innovation’s (CON) undergraduate program has ten undergraduate program completion outcomes. ASU’s outcomes are brief but concise reflecting the Degree Qualifications Profile (DQP) recommendations, nursing courses and the mission statement. The language utilized in the outcomes appropriately describes student beha viors and describe learning outcomes not processes (UCONN, n.d.). According to Davenport, Spath, and Blauvelt (2009) Read MoreNursing and Social Responsibility1468 Words   |  6 Pagesprincipals of care and justice and also motivates certain civic action. Social responsibility is â€Å"strongly linked to the values of professions in general and nursing in particular† and that â€Å"the underlying constructs of social responsibility, communication and teamwork are woven into the fabric of nursing s history and its code of ethics†(Kelley,2008). Communication, social responsibility and teamwork, are an integral part of the nursing profession. 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Nagar Nigam Gorakhpur has taken initiative in providing door-to-door collection service to its residents but only 4.6 % of the households are covered which is a very small proportion. Door to door collection service has to be provided to householdsRead MoreHealth Care Delivery Needs Provide Clinical Nurse Specialists With Unique And Interesting Daily Responsibilities1221 Words   |  5 PagesUnpredictable care delivery needs provide clinical nurse specialists with unique and interesting daily responsibilities. The role is the ideal career for nursing professionals who enjoy variety and challenge. Due to their enhanced skill sets and responsibilities, clinical nurse specialists make significant impacts on caregiving. 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Folgers(Secondary Research Paper) Final free essay sample

Folgers Coffee (Secondary Research) Myra Correa Jan. 18, 2011 COFFEE INDUSTRY Coffee is the second largest commodity market next to oil, and growth is expected to continue at a strong pace. The US coffee market is approximately US$40 billion (inclusive of both retail and food services sales). The US ground coffee market is about US$1. 9 billion and it is estimated to grow up to 2. 8 billion by 2012. Folgers retail sales is 44% of the overall ground coffee market.? B. Target Market: 54% of adults living in the USA drank coffee every day, about 166 million people. Another 29% occasionally consume coffee and 17% do not drink coffee. Regular coffee drinkers in the USA have about three cups dailythats about 336 million cups of coffee. However, college Students drink far less coffee than their baby boomer parents, and, when they do, its more likely to be on the go. Only 37% of young American adults 18-to-24 drink coffee, compared with 60% of those 40-to-59 and 74% of those 60 and over. Folgers will focus on College Students because they have the largest potential for growth. Within 5 years they will be married and will have less disposable income but they will want to maintain their premium coffee consumption, but without paying the high price. C. Target Market Growth: College students continue to grow at a steady pace, at nearly 13%, Business workers continue to add value and growing at 5%, Seniors are becoming an important part of consumers, growing at almost 2%. Therefore, college students represent the most lucrative opportunity. COMPANY OUTLOOK3: Since Folgers merger with J. M. Smucker Co. , the company has been financially successful. Folgers had added 856 million in sale and 241 million in profit during fiscal year 2010. Our strength is our everyday affordability and trusted name. We now have a first place market share of 44. 8% of home brewed coffee market, followed by Maxwell house and Nestle. However, we realized that our major consumers are adults over the age of 40 and the college students consists only 13% of our sales. We believe this is due to our brand image of being family/ senior brand and the fact that college students tend to buy coffees on the go. This group will soon become family/ office drinkers and we must take this opportunity to capture this market now. Our goal is to increase market share of college students by 2% in the first year and 1. 5% in the second year. In order to meet our objectives, we will 1) Introduce new packaging to change the image, maintaining current product line 2) Increase distribution to college students; 3) Hold promotions and events at college/ universities. Controls will be measured before and after the campaign with customer satisfaction surveys and vendor statistics to analyze sales patterns. Competition Review4: : Folgers coffee competes for retail shelf space with other coffee product producers, both branded and private label. Folgers is confident in its ability to be a strong competitor because of its brand, high quality, varied offerings, innovations, and distribution network #1 Folgers: $856 million in sales: Since the acquisition sales have doubled the Folgers’s market cap, this proves we are the leaders in selling coffee by far with a market share of 44. 8%. #2 Maxwell House: $660 million in sales: The second largest coffee brand, with a market share of 34. %, Maxwell House offers ground caffeinated, ground decaf, flavored coffee and instant coffee. #3 Nescafe Taster’s Choice $391 million in sales: Nescafe Taster’s Choice offers original and decaffeinated brand, Gourmet Roast. Their largest size is 12 oz. jar Flavor Coffee like Vanilla and Hazelnut are sold as the single serve packets. Nescafe has a market share of 20. 5%. S. W. O. T ANALYSIS A . Strengths: Affordability: Folgers Classic Roast is an excellent affordable option for ground coffee when trying to make smart money decisions in today’s economy. Compared to its competitors Maxwell and Nescafe, Folgers offers a low affordable brand without sacrificing quality. Consumers won’t feel as though they had just spent a fortune on coffee. Established and trusted name: Having been in the market since 1850, Folgers has developed a trusted brand name. Throughout all these years, Folgers has been a constant in people’s lives, providing coffee to start one’s day or as an afternoon drink. Through successful past and current advertising campaigns, Folgers is known as â€Å"the best part of waking up. † This slogan has stuck with consumers since the jingle premiered in 1984. B. Weaknesses: Distribution: Folgers has a dominant role in the older demographics of the coffee market but lacks as strong of a presence among the younger generation, especially college students. The coffee that college students are introduced to, at a time where the majority of them become regular coffee drinkers for the first time, may be the one they stick to in their later years. Elderly and slow-paced image: Folgers has successfully marketed itself to mothers and fathers and the elderly through its â€Å"best part of waking up† campaign. These have focused on family members waking up to the aroma of coffee to begin their day. However, Folgers has not created a marketing campaign geared towards college students who perceive coffee as an â€Å"anytime drink,† whether in the morning to get their day going, a pick-me-up in the afternoon, or a late night drink to keep oneself up while studying for finals. Folgers’ image is a leisurely-paced drink and has not expanded to a fast-paced coffee image. Graphics/packaging: Currently, packaging consists of the rising sun in the morning, signalizing the beginning of a day with Folgers coffee. However, these graphics are not applicable to the college students who are asleep during the day and stay up late at night when there is no longer any sun. C. Opportunities: Universities and college students: Folgers has opportunities to capture more of the market that it does not currently lead. Through partnerships with universities, Folgers can become the vendor to them, ensuring that their products will be advertised and bought on campus. Folgers can also have contracts with on-campus restaurants and shops to be their coffee supplier. D. Threats: End to home-brewing: As our society increasingly becomes more fast-paced, consumers tend to lean towards products that advertise themselves as ‘quick† and â€Å"on-the-go. † If people no longer had time to wait for a pot of home-brewed coffee, they will steer towards instant or coffee stores. This could be potentially a significant threat to the ground coffee market and especially to Folgers. Competitors Lower Prices: If Folgers’ competitors lowered their prices, a threat would exist to Folgers affordability. Currently, Folgers is the best economic choice in terms of price for ground coffee. If a leading competitor were to beat Folgers’ price, it could be detrimental to Folgers’ market shares. Market Research: Here is the market research strategy: * Sales and market share by areas and demographics (Secondary research) * Target markets and its demographics (Secondary research) * Brand awareness test and Study measuring ANT, Trier’s, CP and Laps purchases in order to find out consumers’ behavior and predict future growth * Blind taste tests (New Folgers vs. Original Folgers vs. Maxwell house vs. Nescafe) * Emotional bonding test to find out brand image * Price elasticity test by segments, and study deeply in college segment * Package test for the newly designed package targeting college students * Concept product test to find out if our new package and product matches the expectation * Test market done by simulation at Folgers warehouse * Ad test for new campaign for college students (TV, online advertisement, banners and SNS) In order to measure the impact, I plan to do following research along the way. * Increase in overall sales and market share by areas and segments * Increase in sales in the new distribution areas targeting college students * Sales of newly designed package coffee * Brand awareness test and study to analyze how much ANT moved to Trier’s, CP vs. Laps * Ad test using Neilson (Number of people who saw the ad vs. how many actually purchased) * Emotional bonding test asking college students vs. ther target markets. (We need to make sure our current markets are not feeling unhappy about targeting college students. ) * Number of text entries we had from the campus sampling event. CONCLUSION: In conclusion I find that Folgers Coffee is brand you can trust. In order for this brand to continue to be trustworthy and #1 in the market place it needs to connect with the new younger generation but also maintain the same brand awareness that loyal consumers know and love. Market Research will provide the insight and will give Folgers a new strategy to obtain this new target audience and grow their brand. [ 1 ]. http://www. allbusiness. com/professional-scientific/specialized-design/445615-1. html [ 2 ]. National Coffee Association http://www. ncausa. org/i4a/pages/index. cfm? pageid=39 [ 3 ]. Folgers http://folgers. com/products 4 Annual Report: http://phx. corporae-ir. net/External. File? item=UGFyZW50SUQ9MzQyODkzfENoaWxkSUQ9MzI5MzkwfFR5cGU9MQ==t=1

The Negative Effects of the Rapid Increase in Human Population in the World

Introduction The world population has increased to over six billion people in the last century. This rapid increase is attributed to improvements in social and economic development in the last five decades, which led to improved standards of living. However, the rapid increase in human population has had several negative effects on the world’s resources. In this paper, the negative effects of the rapid increase in human population on the world’s resources will be discussed.Advertising We will write a custom essay sample on The Negative Effects of the Rapid Increase in Human Population in the World specifically for you for only $16.05 $11/page Learn More Effects on Resources To begin with, increase in human population has negatively affected natural resources in various parts of the world. Natural resources such as forests, wetlands, and wildlife have been destroyed in order to create land for human settlement (Easton 67). Additionally, ther e has been overexploitation of natural resources such as minerals, especially, in countries with poor regulation of the use of natural resources. This has led to land degradation. For instance, abandoned minefields in most parts of Africa have huge trenches and holes, which make it difficult to use the land for other activities (Aggrawal 32). Moreover, increased mining activities have resulted into destruction of wildlife habitats. The rapid increase in human population has led to increased industrial production in nearly all countries. Despite its positive contributions to economic development, industrial production has had severe effects on the environment. In particular, toxic industrial wastes are often discharged into the ambient environment. This has resulted into extinction of several plant and animal species in various ecosystems (Aggrawal 45). Furthermore, industrial production has led to increased emission of greenhouse gases due to the use of fossil fuel in factories and transportation. Consequently, the rate of global warming has increased significantly in the last three decades. Increased industrial production has also resulted into a reduction in the availability of energy. In most countries, the available non-renewable sources of energy such as oil and natural gas cannot meet the energy needs of the ever-increasing population. Food production has also been affected negatively by the expansion of the human population. The amount of fertile land that is available for farming or food production has reduced greatly due to changes in land use. Rapid urbanization has caused a shift in land use from food production to real estate and commercial developments (Easton 71). Additionally, land fertility in most countries has reduced due to the pollution caused by industrial production. Global warming continuous to cause adverse climatic changes, which include draughts, floods, strong wind, and high temperatures. These changes not only endanger the survival of food crops, but also promote the multiplication of pathogens and weeds that destroy crops in the fields.Advertising Looking for essay on environmental studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More In response to the declining food production, modern agricultural technologies such as the use of fertilizers and irrigation have been introduced. However, these technologies negatively affect the environment, thereby reducing food production in the long-run. For instance, irrigation leads to overexploitation of natural water sources such as rivers and lakes. On the other hand, scientific research has shown that the use of fertilizers reduces soil quality (Easton 97). Conclusion The rapid increase in human population has severely affected the world’s resources in several ways. These include reduction in food production, overexploitation of minerals, and destruction of various species of animals. In addition, environmental degrad ation has increased. Consequently, the growth rate of the world population should be controlled. Works Cited Aggrawal, Vijay. Environmental Studies . London: Butterworth-Heinneman , 2010. Print. Easton, Thomas. Environmental Studies. New York: McGraw-Hill, 2008. Print. This essay on The Negative Effects of the Rapid Increase in Human Population in the World was written and submitted by user Brady W. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.